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Quick and Easy Weight Loss…Not so Fast

According to recent data (MarketResearch.com), approximately a third of the U.S. population, over 100 million Americans are on a weight-loss “diet” at any given time. Americans spend billions of dollars each year desperately trying to lose weight, yet the ability to maintain results remains a mystery for most. One of the several reasons diets fail in the long run is due to an exponential explosion in advertising deception. Marketing campaigns professing their program (product or diet) is the “weight loss solution” for America. These claims are simply false, misleading and ambiguous. Not surprisingly, the Federal Trade Commission (FTC) reported that over fifty percent of weight-loss advertisements make claims that lack scientific data supporting lasting results. As a consumer, you deserve to be aware of the marketing strategies being used against you before embarking on a program or investing in a product that may prove to be deceptive in the long run.

Deciphering Dubious Claims

Most weight loss “diets” have specific rules. Unfortunately, they vary from program to program. Do you cut calories, eliminate fat, reduce carbohydrates, eliminate dairy, increase protein, or select gluten free? Exercise at a high intensity, low intensity, lift weights or perform whole body training? It’s very confusing and the options are endless! To evaluate a nutritional product, exercise program or diet, look at the claims. If it transmits to one of these words or phrases, remain skeptical.

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